New year. New Roots.
Our brand is changing in a BIG way and we’re sharing our reasoning in today’s post. The products you’ve grown to love, Roots True Foods Superfood Smoothies, will remain exactly the same from the way they’re made to the ingredients that go into them. However, our name is changing and our brand is evolving.
Roots True Foods LLC was launched in July of 2015 by Tiffany Taylor, a Raw Food Nutritionist, Holistic Health Coach, entrepreneur, passionate yogi and wife/mom. Her passion for clean eating and knowledge of whole foods + superfoods inspired her line of organic, ready-to-blend superfood smoothies.
From Roots True Foods to Blendtopia
As we prepare to launch our smoothie line nationwide in 2017, our name and packaging will change. Why? We need a name we can own. A simple name that represents exactly who we are and what we do. Blendtopia (blends + utopia) means ‘the perfect blends’.
We pour our heart and soul into developing each smoothie blend and we take pride in creating smoothies with purpose. The science behind our blends are just as important as the ingredients that go into them!
Our New Packaging
Beginning Monday, February 13th our website will change over to blendtopiafoods.com and the new BLENDTOPIA branding will begin. Our blog URL will remain the same but the branding will change. There will be a transition period so some stores and online orders may continue to receive Roots packaging but the transition period won’t last more than a couple of months. All new stores outside of the Nashville area will receive Blendtopia packaging immediately.
Here’s a sneak peek at our packaging change.
What’s On The Horizon for Blendtopia?
- Nationwide retail expansion from the east coast to the west coast in 2017.
- Beginning April 1st, we’ll offer shipping 5 DAYS A WEEK at one, flat shipping rate to the ENTIRE continental U.S. We’ll also have subscriptions available.
- We’ll be popping up in coffee shops and boutique hotels outside the Nashville area so you’ll be able to get Blendtopia smoothies on the go.
A Thank You From Our Founder
This is an exciting time for us and we truly thank everyone who’s been part of our journey so far! The city of Nashville has supported us from day one and although our roots go deep here in the south, it’s time branch out and expand the horizons. We’re so excited about the future of Blendtopia!
“And suddenly you know… It’s time to start something new and trust the magic of new beginnings.”